50 Cent Celebrates G-Unit Reebok Sellout — And Takes A Shot At Rick Ross
50 Cent has another reason to celebrate—and as usual, he didn’t miss the chance to take a dig at his longtime rival, Rick Ross.
The G-Unit x Reebok G6 model has just been re-released, more than two decades after its debut in 2003. Reports indicate that the new version sold out in just about two hours; priced at $130, it was distributed via Reebok, JD Sports, and Finish Line.
A Meaningful Comeback
The G6 is more than just a new pair of sneakers.
For 50 Cent, this marks the return of a key element of the G-Unit era—a time when the group’s name was synonymous with the music, fashion, and street culture of the early 2000s.
The design retains the original (OG) style, featuring the white, red, and blue colorway that mirrors the version launched over 20 years ago.
And the fan response appears to have far exceeded expectations.
In less than two hours, the entire stock reportedly sold out.
50 Cent Doesn’t Forget Rick Ross
That success was made even more interesting by the fact that, prior to the launch, Rick Ross had expressed skepticism about the appeal of the comeback.
So, when the G6 quickly sold out, 50 Cent immediately seized the moment to fire back.
In a video posted on social media, 50 Cent appeared with the G6s and delivered a brief, provocative line:
“Sold out, fat boy.”
He then laughed and continued to show off the shoes.
Once again, the long-standing feud between the two rappers has found a new battleground—this time, not in a diss track, but in the sneaker market. 50 Cent: It’s about more than just putting a name on a shoe
Notably, 50 Cent attributes the success of the G6 to the product’s authenticity.
He has explained that he didn’t simply slap his name onto an existing shoe model; instead, he was actively involved in the design, marketing, and the way the G-Unit brand was represented through the product.
It is this connection to the brand’s history that makes him believe fans can sense the difference.
With the product quickly selling out, 50 Cent has further reason to believe that G-Unit’s appeal remains immense.
Rick Ross isn’t backing down
Of course, the story doesn’t end there.
Rick Ross continued to mock the G6 re-release on social media and questioned the “sold-out” claim. He even leveled harsher comments at 50 Cent.
This indicates that the feud between the two rappers shows no signs of cooling off.
They have clashed for years—from music to debates over commercial success and personal branding. Now, even a sneaker has become fuel for their ongoing war of words.
A commercial victory and a classic 50 Cent retort
Regardless of which side fans take, the rapid sell-out of the G-Unit G6 is undeniably significant.
More than two decades after its debut, the vintage design still generates enough interest to attract buyers in a very short span of time.
For 50 Cent, this represents more than just a best-selling product.
It is an opportunity to prove that the G-Unit brand still carries weight—and the perfect moment to remind Rick Ross that the game isn’t over yet.
The G6 is sold out. 50 Cent has reason to celebrate. And of course, Rick Ross has become part of the story once again. 🔥👟